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Appalachian’s Morgan Batley wins national design award

By University Communications

BOONE, N.C.—Morgan Batley, a senior graphic arts and imaging technology major from Mooresville, won a top prize in the 2016 Student Packaging Design Competition of the AICC, the Independent Packaging Association.

View larger imageMorgan Batley’s “Party Pack for App State Homecoming” placed first in the graphic design category of the 2016 Student Packaging Design Competition of the AICC, the Independent Packaging Association. Photo by Morgan BatleyView larger imageMorgan Batley’s “Party Pack for App State Homecoming” placed first in the graphic design category of the 2016 Student Packaging Design Competition of the AICC, the Independent Packaging Association. Photo by Morgan BatleyView larger imageMorgan Batley’s “Party Pack for App State Homecoming” placed first in the graphic design category of the 2016 Student Packaging Design Competition of the AICC, the Independent Packaging Association. Batley, second from right, received her first-place award at AICC’s SuperCorrExpo, which was held this past October in Orlando. Photo by Morgan BatleyView larger imageMorgan Batley’s “Party Pack for App State Homecoming” placed first in the graphic design category of the 2016 Student Packaging Design Competition of the AICC, the Independent Packaging Association. Photo by Morgan Batley

Her design, called “Party Pack for App State Homecoming,” placed first in the competition’s graphics category. She won $500 and this past October, she traveled to Orlando to accept a plaque at AICC’s SuperCorrExpo, the corrugated and packaging trade fair and conference.

“My goal was to be an advocate for the school,” Batley said. “This was my first professional conference, and it was great to meet other (competition) winners and learn more about their universities and programs as well.”

Batley created the “Party Pack” design this past spring as part of a project in Introduction to Packaging, a class taught by Dr. Mandy Wu, an assistant professor of graphic arts and imaging technology in Appalachian’s Department of Art.

Each of Wu’s students designed a party pack to hold such tailgating staples as drinks and snacks. Wu challenged her students to design for the AICC competition and told them she would submit the best pack design to the competition’s committee, which consists of AICC members who met this past August to evaluate design entries. (AICC stands for the Association of Independent Corrugated Converters.)

Batley approached her party pack design with some sense of what might contribute to a pleasant tailgating experience, having interned for Appalachian’s athletics office.

The pack includes space for snacks and drinks. “I went the extra step and added a space in my party pack for plates and napkins,” Batley said. “It’s all about the details.”

Wu said that Batley has an eye for detail.

“Morgan is a dedicated student who put a lot of time and thought into the project,” she said. “She spent hours outside of class with me to modify and finalize the project, and it’s that dedication and focused effort that propelled her to succeed in the competition.”

As a result of winning the 2016 Student Packaging Design Competition, Batley will enter “Party Pack for App State Homecoming” in a best-of-the-best contest to be held in February during the annual Careers in Corrugated Teleconference.

During the teleconference, first- and second-place category winners of the packaging design competition will pitch their entries via live broadcasts from their schools to students and faculty at many other colleges and universities that are offering packaging and related courses. The contestants will make their pitches as if they were selling their entries to prospective customers.

The teleconference is sponsored and organized by the International Corrugated Packaging Foundation.

Judges will select the four best presentations during the teleconference. The winners will each receive cash awards; these will range from $150 for fourth place to $500 for first place.

About the Department of Art

One of seven departments housed in the College of Fine and Applied Arts, the Department of Art at Appalachian State University prepares students to explore art, identity, expression and creative problem-solving while challenging them to go beyond their previous limits by discovering new connections to culture. The department offers degrees in art and visual culture, art education, graphic design, studio art, commercial photography and graphic arts and imaging technology, with minors in art history, studio art, commercial photography and graphic arts and imaging technology.

About Appalachian State University

Appalachian State University, in North Carolina’s Blue Ridge Mountains, prepares students to lead purposeful lives as global citizens who understand and engage their responsibilities in creating a sustainable future for all. The transformational Appalachian experience promotes a spirit of inclusion that brings people together in inspiring ways to acquire and create knowledge, to grow holistically, to act with passion and determination, and embrace diversity and difference. As one of 17 campuses in the University of North Carolina system, Appalachian enrolls about 18,000 students, has a low student-to-faculty ratio and offers more than 150 undergraduate and graduate majors.

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