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Ashley John Pigford talks about art and design Nov. 7

BOONE—Catherine J. Smith Gallery will present a talk on art and design by Ashley John Pigford Thursday, Nov. 7, at 6:30 p.m. in Belk Library and Information Commons Room 114 at Appalachian State University. The event is free and open to the public.

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Pigford will discuss his work as an interaction designer applying design thinking to interrogate technology, materials and experience. His cross-disciplinary and highly collaborative design and artwork involves a wide range of media experiences, including traditional print design, motion graphics, interactive installation, kinetic sculpture, digitally augmented performance and letterpress printing.

Pigford operates a studio called Design is good for you (http://www.designisgoodforyou.com). The studio is a cooperative organization of collaborators who meet the needs of a range of clients, from non-profit organizations to municipalities.

Pigford received his master’s degree from the Rhode Island School of Design in 2006. He is an associate professor of visual communications at the University of Delaware, where he teaches students to understand and utilize their own individual creative process through the avenues of interactive media, typography and graphic design. He lectures widely about his pedagogy based on “thinking through making,” in which students are taught design processes in direct relation to physical media.

Pigford also is a co-founder and was creative director of Meat and Potatoes, a design company based on Los Angeles, Calif. His clients included MCA Records, Mattel, Fox, Bonfire Snowboarding, Cabo Wabo Tequila, Zoic Studios and Viking River Cruises, among others.

Notable projects include Blink 182’s Dude Ranch record packaging, main titles for Fox’s Firefly T.V. show, graphics for Intel’s T.V. commercials featuring the Blue Man Group, and graphics for a music video for the Def Jam artist DMX, which was nominated for two MTV Music Awards.

Catherine J. Smith Gallery is located in the Schaefer Center for the Performing Arts at 733 Rivers St. Admission is free for all events and programs. Hours are from 9 a.m. to 5 p.m. Monday through Friday and during special events. For more information, call 828-262-7338 or visit http://art.appstate.edu/cjs.

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