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Appalachian’s University Communications receives nine MarCom Awards

BOONE—Appalachian State University’s University Communications won nine awards in the MarCom Awards 2012 international competition for marketing and communication professionals.

The MarCom Awards honor excellence and recognize the creativity, hard work and generosity of marketing and communication professionals.

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University Communications won three Platinum Awards, the organization’s top honor, for the following entries: “Going Public,” which comprised the planning and implementation of a marketing plan, promotional materials and a weekend of events formally announcing the Campaign for Appalachian, the university’s comprehensive fundraising campaign; the issue of the university magazine, Appalachian Today, that highlighted the university’s latest fundraising campaign; and “The Alternative,” an informational video about Appalachian’s Alternative Spring Break program.

Additionally, University Communications won two Gold Awards for the following entries: “Explore Appalachian State University,” the university’s viewbook for prospective students, and “Keep Your Life – Change Your Future,” a 30-second television commercial advertising distance education at Appalachian.

In addition to winning platinum and gold awards, University Communications received four honorable mentions for the following: the “Campaign for Appalachian” website; “The Hemlocks!” exhibition catalog for the Turchin Center for the Visual Arts; a microsite titled “It Gets Better,” Appalachian’s response to the worldwide movement created by Dan Savage; and “The Appalachian Experience,” a promotional video about Appalachian used in recruitment efforts by the Office of Admissions.

The MarCom Awards program is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand creative professionals. The association oversees awards and recognition programs, provides judges and sets standards for excellence.

There were more than 6,000 entries from across the United States, Canada and several other countries in this year’s competition. Winners were selected from more than 200 categories in seven forms of media and communication efforts – marketing, publications, marketing/promotion, public service/pro bono, creativity and electronic/interactive.

About 18 percent of entries won the Platinum Award, and about 18 percent of entries were chosen for the Gold Award. Approximately 10 percent were Honorable Mention winners.

A complete list of platinum and gold winners can be found on the MarCom Awards website at