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Students win poster competition at Society for Technical Communication international conference

BOONE—Just days after receiving her undergraduate degree in English from Appalachian State University, Adaline Haseltine and rising senior Samantha Gale won the student poster composition at the annual international conference of the Society for Technical Communication held May 20-23 in Chicago.

View larger imageAdaline Haseltine
View larger imageSamantha Gale

Haseltine and Gale’s presentation, “Social Media Marketing for Technical Communicators,” addressed basic online social networking tools that every technical communicator should be familiar with and how to implement basic marketing strategies for effective online promotion.

“Social media is one of the most effective ways to reach a target audience today,” Haseltine and Gale wrote for their project’s abstract. “Whether you represent a company trying to promote a product or service, or if you are an individual professional seeking employment or wanting to make connections professionally, there are principles to keep in mind as you venture into the web of networks and websites.”

The project evolved from the senior seminar in professional writing taught by Dr. Pam Brewer, an assistant professor in the Department of English’s professional writing program.

While in Chicago, the students heard keynote speaker Scott Berkun talk about “The Myths of Innovation.” Berkun is the author of the bestselling books “Making Things Happen,” “The Myths of Innovation” and “Confessions of a Public Speaker.”

Graduating senior Laura Dragonette also attended the conference and worked as a conference volunteer. Haseltine and Dragonette earned Bachelor of Arts degrees in English with a concentration in professional writing during ceremonies for the College of Arts and Sciences held May 12. Gale is an English major with a professional writing concentration.

The students also had the opportunity to attend sessions related to social media, technical writing and instructional design, content strategy and management, and other topics.

“When students attend international professional conferences, such as the Society for Technical Communication Summit, they are exposed to the profession and its opportunities,” Brewer said. “They are also challenged to interact professionally with some of the people who make the most significant contributions to the field. In this case, Adaline, Laura and Samantha met with those who work in every facet of technical communication from a number of countries.”
The Department of English offers a professional writing concentration comprised of courses in technical writing, business writing, editing, and web writing, which involves creating materials such as user and technical manuals, on-line help, proposals, usability assessments and web-related materials for many different industries.

The Society for Technical Communication is a professional association dedicated to the advancement of technical communication. Technical communicators research and create information about technical processes or products directed to a targeted audience through various forms of media.