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The power of a dollar

LynnMinges.jpgNorth Carolina ranks seventh in the country for visitor volume, and for every $1 spent on marketing its tourism the state generates $185 in visitor spending and $10 in state tax revenue, says Lynn Minges, executive director of the N.C. Department of Commerce’s Division of Tourism, Film and Sports Development. Minges spoke at Appalachian State University’s CEO Executive Luncheon sponsored by the Walker College of Business. “We’ve got a great product. We have a lot to offer potential visitors,” she said. Her division markets cultural and scenic attractions, sporting events, and the film and wine industries. Minges recently received the Triangle Business Journal’s Outstanding Women in Business Award. (Photo by University Photographer Marie Freeman)